Azamba https://www.azamba.com/ Your Microsoft Dynamics 365 Sales and Sage CRM Partner Thu, 28 Mar 2024 13:48:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 http://www.azamba.com/wp-content/uploads/2018/11/cropped-Azamba-Circle-Transparent-Logo-Hi-Res-Large-1-32x32.png Azamba https://www.azamba.com/ 32 32 CRM Launch in 5 Weeks – Get Results Fast! http://www.azamba.com/2024/03/27/crm-launch-in-5-weeks-get-results-fast/ Wed, 27 Mar 2024 14:47:12 +0000 https://www.azamba.com/?p=19788 The post CRM Launch in 5 Weeks – Get Results Fast! appeared first on Azamba.

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The Growing Importance of CRM

CRM is increasingly becoming an essential tool for businesses aiming to stay competitive. Yet, the journey to implementation is often marred by inefficient processes that lead to resource drain without yielding desired results. Consequently, understanding this challenge, we’ve developed a strategic approach that deviates from conventional implementations.

RapidLaunch: A Swift Path to CRM Success

With experience over the last two decades assisting numerous small businesses we have created our RapidLaunch program. Furthermore, this initiative is designed to streamline the CRM adoption process, making it more effective and less time-consuming. Significantly, feedback from hundreds of businesses like yours has been critical in refining our approach, ensuring it meets the needs of companies seeking CRM solutions.

Additionally, the RapidLaunch program champions a “less is more” philosophy, advocating for the implementation of a Minimum Viable Product (MVP). This approach encourages businesses to start with the essentials, focusing on core functionalities that provide immediate value, thereby reducing complexity and cost. Thus, the five-week structured program comprises setup, configuration, administrative and sales training, culminating in a go-live strategy tailored to each business’s unique needs.

Refining CRM Strategies with Valuable Feedback

Importantly, a key component of the program’s success is the designation of a Project Champion within your team. Therefore, this individual plays a pivotal role in guiding the implementation process, communicating with our experts to tailor the system to your business’s specific requirements. Hence, weekly sessions, coupled with homework, training videos, and dedicated office hours, ensure your team is well-prepared and engaged throughout the journey.

RapidLaunch’s Structured Approach to CRM Success

Ultimately, the goal is to expedite the go-live process, enabling businesses to quickly realize a return on their investment. While some companies may require additional customization, the essence of RapidLaunch is to get you using the system as swiftly as possible. Indeed, embracing CRM is not just about technology adoption; it’s about fostering new habits that streamline operations, enhance customer interactions, and achieve your strategic objectives.

Kickstarting Your CRM Transformation

For more information on how RapidLaunch can transform your implementation experience and set your business on the path to success, visit our website. Explore the program details and discover how we can help you achieve your goals. Ultimately, RapidLaunch aims to make implementation a seamless, effective process that drives your business forward.

Ready for CRM?

Sign up for our FREE implementation program for Microsoft Dynamics 365 (a $7500 value)!

With our proven ‘Crawl, Walk, Run’ methodology based on hundreds of implementations, you will successfully roll out CRM for your team – from initial orientation and system setup to streamlined forms and data management.

Secure your spot in our FREE 5-week program. Act fast, spots are limited!

 

Peter Wolf is the president and founder of Azamba. He has spent the last 20 years focused on helping small and medium-sized businesses become more profitable through effective and efficient usage of CRM.

His passion is blending the promise of CRM with the realities of business needs to create successful outcomes.

The post CRM Launch in 5 Weeks – Get Results Fast! appeared first on Azamba.

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4 Key Principles for CRM Success http://www.azamba.com/2024/03/21/4-key-principles-for-crm-success/ Thu, 21 Mar 2024 14:30:24 +0000 https://www.azamba.com/?p=19784 The post 4 Key Principles for CRM Success appeared first on Azamba.

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Implementing CRM successfully is crucial in today’s business landscape, where 40 to 70 percent of projects are reported to fail, leading to significant time and financial losses. This stark reality underscores the importance of approaching implementation with effective strategies, rather than relying solely on consulting firms, which may not always deliver the desired outcomes.

Over our two decades of experience, we’ve identified four key principles that ensure implementation success. These insights are drawn from hundreds of implementations and can significantly influence your CRM journey’s success.

Starting Small

The analogy of eating an elephant, bite by bite, perfectly encapsulates the approach needed for CRM implementation. Despite the urgency to leverage all functionalities immediately, it’s beneficial to start with the smallest possible footprint. This approach not only shortens the project timeframe but also accelerates the return on investment, simplifies project management, and eases the learning curve for your team.

Focusing on Performance

Drawing from sports, improving a team’s performance doesn’t equate to just enhancing the scoreboard or metrics. Similarly, the initial focus should be on enabling salespeople to close deals more efficiently and reducing their busy work, rather than on dashboards and analytics. Automating daily tasks that slow them down can significantly speed up their work, allowing them to sell more effectively.

Making CRM Accessible

Convenience plays a crucial role in preference and usage, akin to choosing a restaurant closer to the office for lunch. This principle applies to CRM as well; it needs to be easily accessible to your team. Integrating with commonly used tools like Microsoft Teams and Outlook can make it significantly more user-friendly, encouraging adoption and regular use by making essential functions readily available within familiar platforms.

CRM as a Continuous Journey

Implementation is not a one-time project but a journey of constant evolution and improvement. It’s vital to foster a culture of ongoing feedback and enhancement, involving both your team and potentially your customers. This approach allows for continuous refinement of the system, enhancing productivity, efficiency, and responsiveness over time.

CRM implementation can transform your business, provided it’s approached with these principles in mind. Embracing CRM as an ongoing journey of improvement rather than a static project can lead to sustained growth and success. For more insights into selecting the perfect CRM for your needs, explore further resources we offer.

Ready for CRM?

Sign up for our FREE implementation program for Microsoft Dynamics 365 (a $7500 value)!

With our proven ‘Crawl, Walk, Run’ methodology based on hundreds of implementations, you will successfully roll out CRM for your team – from initial orientation and system setup to streamlined forms and data management.

Secure your spot in our FREE 5-week program. Act fast, spots are limited!

Peter Wolf is the president and founder of Azamba. He has spent the last 20 years focused on helping small and medium-sized businesses become more profitable through effective and efficient usage of CRM.

His passion is blending the promise of CRM with the realities of business needs to create successful outcomes.

The post 4 Key Principles for CRM Success appeared first on Azamba.

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Do This to Avoid Wasting Time and Money With Your CRM http://www.azamba.com/2024/03/13/do-this-to-avoid-wasting-time-and-money-with-your-crm/ Thu, 14 Mar 2024 03:51:33 +0000 https://www.azamba.com/?p=19771 The post Do This to Avoid Wasting Time and Money With Your CRM appeared first on Azamba.

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CRM as the Backbone of Competitive Advantage

Investing in a CRM system can either significantly boost your business or, conversely, fail to meet expectations. Enhancing sales growth, operational efficiency, productivity, customer retention, and responsiveness are crucial benefits. Given the competitive landscape, where customers easily find alternatives, delivering exceptional service is imperative. Hence, CRM emerges as a key solution.

Effective implementation allows businesses to synchronize their efforts, ensuring seamless operations and superior customer service. Yet, it’s important to note that a substantial percentage, between 40% and 70%, of implementations do not achieve their intended goals. Therefore, the success of CRM adoption relies on starting with a focused, manageable scope and leadership dedicated to empowering staff.

The Right Start: Tailoring CRM to Your Team’s Needs

Management often views CRM from a purely analytical lens, prioritizing metrics over utility. This perspective can inadvertently place undue pressure on sales and service teams. For them, it becomes more of a monitoring tool than a support in their daily tasks.

Furthermore, the true value lies in reducing workload, minimizing administrative duties, and automating follow-ups, allowing sales teams to concentrate on their core activities: selling. For example, Microsoft Dynamics offers Sequences, a feature that automates repetitive tasks. This demonstrates that when the system is user-friendly and genuinely assists daily operations, adoption rates soar, benefiting the whole organization.

Ensuring CRM Success with Azamba’s Proven Methodology

Our confidence in our methodology is so strong that we back it with a 100% money-back guarantee. We advocate for starting with a small footprint, ensuring the system not only meets managerial objectives but also enhances the productivity and satisfaction of frontline users. Consequently, companies can leverage CRM to its full potential, achieving their goals and fostering sustainable growth.

For businesses exploring CRM or aiming to optimize their current systems, striking a balance between strategic oversight and practical utility is paramount. By focusing on user-friendly features and aligning functionality with the needs of sales and service teams, businesses can indeed unlock the true potential of their investment, paving the way for a more connected, efficient, and successful future.

Ready for CRM?

Sign up for our FREE implementation program for Microsoft Dynamics 365 (a $7500 value)!

With our proven ‘Crawl, Walk, Run’ methodology based on hundreds of implementations, you will successfully roll out CRM for your team – from initial orientation and system setup to streamlined forms and data management.

Secure your spot in our FREE 5-week program. Act fast, spots are limited!

Peter Wolf is the president and founder of Azamba. He has spent the last 20 years focused on helping small and medium-sized businesses become more profitable through effective and efficient usage of CRM.

His passion is blending the promise of CRM with the realities of business needs to create successful outcomes.

The post Do This to Avoid Wasting Time and Money With Your CRM appeared first on Azamba.

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Adding CRM to Your Solution Offering – Not Just a “Nice to Have” http://www.azamba.com/2024/03/12/adding-crm-to-your-solution-offering-not-just-a-nice-to-have/ Tue, 12 Mar 2024 13:36:05 +0000 https://www.azamba.com/?p=19751 The post Adding CRM to Your Solution Offering – Not Just a “Nice to Have” appeared first on Azamba.

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Adding CRM to Your Solution Offering – Not Just a “Nice to Have”

Many MSP’s hesitate to add non-infrastructure solutions to their offerings. 

There are a lot of reasons for this: 

  • Lack of experience with the solution 
  • Fear of losing focus on the vital infrastructure solutions that make up the core offerings 
  • Uncertainty over the contribution that CRM would make to the top and bottom line. 

Today we’re going to look at these roadblocks and see if they stand up to the facts. 

“I don’t know anything about CRM” 

Here’s the good news: You don’t have to! 

With the Azamba partner program, the only thing you have to do is simply ask the customer a few very basic questions. No big Discovery call, no time-consuming assessments, no pre-sales engineers needed. With just a few questions answered, and a warm introduction to the customer, Azamba is able to drive the sales process from this point on! 

“My focus needs to stay on technical developments around my core solutions” 

More good news: With Azamba as Your Outsourced CRM Practice your focus remains exactly where it should be. We are CRM experts and we are focused on all things and new developments in CRM. We’ve got this. And now you do too. 

“Can I really make any money with CRM?” 

Best news of all: Yes, oh my gosh yes, you can make money at this. With Azamba you get the Microsoft Dynamics licensing revenue. All of it. 

And on the services side you get a percentage of every CRM services-related invoice we send the customer.  

How are other partners doing with CRM?  

One Azamba partner has created $750K of net new pipeline within only 6 months of signing on. 

Another Azamba partner has passed $60K/month in net recurring revenue.  

These are real numbers making a real impact on the financials of these partners. But here’s the best part: Azamba is doing 99% of the work. Beyond the initial questions and the coordination of the intro call, the only work left to do is fulfill the licensing. And that’s it! 

More pipeline and revenue are always welcome. But to get this in exchange for so little? That’s not just something to welcome, it’s something to celebrate! 

patrick nantel headshot

Patrick Nantel

Patrick Nantel is Director of Partner Sales at Azamba, helping partners quickly capitalize on the opportunities in front of them.

Related articles:

CRM Launch in 5 Weeks – Get Results Fast!

CRM Launch in 5 Weeks – Get Results Fast!

The Growing Importance of CRM CRM is increasingly becoming an essential tool for businesses aiming to stay competitive. Yet, the journey to implementation is often marred by inefficient processes that lead to resource drain without yielding desired results....

4 Key Principles for CRM Success

4 Key Principles for CRM Success

Implementing CRM successfully is crucial in today’s business landscape, where 40 to 70 percent of projects are reported to fail, leading to significant time and financial losses. This stark reality underscores the importance of approaching implementation with...

The post Adding CRM to Your Solution Offering – Not Just a “Nice to Have” appeared first on Azamba.

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5 Reasons MSP’s Should Care About CRM http://www.azamba.com/2024/03/08/5-reasons-msps-should-care-about-crm/ Fri, 08 Mar 2024 16:57:17 +0000 https://www.azamba.com/?p=19765 The post 5 Reasons MSP’s Should Care About CRM appeared first on Azamba.

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5 Reasons MSP’s Should Care About CRM

Every MSP cares about their customers.

Reliability. Trustworthiness. Committed. These are the attributes that MSPs want to reflect back to their customers.

In an earlier I post I talked about the pain that many customers are feeling because of a CRM install gone bad.

But what does that mean in real life? How does that pain manifest itself?

The Impact of Failed CRM Implementations

  1. Disrupted Customer Relationships: When CRM projects fail, customer interactions suffer. Incomplete or incorrect data disrupts personalized service, leading to frustrated clients.
  2. Inefficient Processes and Wasted Resources: A flawed CRM system results in cumbersome workflows, bottlenecks, and manual efforts. Productivity declines, and resources are squandered.
  3. Missed Sales Opportunities: If sales teams struggle with the CRM, they miss out on potential deals. The system should empower sales professionals, not hinder them.
  4. Lack of Data-Driven Insights: A dysfunctional CRM fails to provide meaningful analytics. Businesses lose out on valuable insights for decision-making.
  5. Employee Frustration and Resistance: When employees encounter a poorly functioning CRM, frustration sets in. Morale drops, affecting overall productivity.
  6. Increased Costs and Budget Overruns: Failed implementations often require costly fixes or replacements. Budgets spiral out of control.
  7. Negative Organizational Culture: A failed CRM breeds cynicism. Employees lose confidence in management’s ability to drive positive change.
  8. Competitive Disadvantage: In today’s fast-paced business landscape, falling behind due to CRM failure can be fatal. Competitors who leverage CRM effectively gain an edge.

 All of these things are serious problems on their own, but let’s focus on just one of them: “Increased Costs and Budget Overruns”.

This is money pouring out of the organization.

Customers are looking for help. MSP’s are looking to add value.

Closing the spigot of lost money is the most value-additive thing an MSP can do outside of their regular responsibilities.

Azamba can help. Here’s how:

  • Fixed-price services
  • Money-back guarantee
  • Over 500 SMB installs across North America
  • Partner-focused. 95% of our sales are through channel partners
  • Trusted Microsoft Dynamics offering.

Let’s change the customer’s world and give them:

  • Enhanced Customer Relationships
  • Efficient Processes and Resource Allocation
  • Captured Sales Opportunities
  • Data-enhanced Insights
  • Employee Engagement
  • Lowered costs and on-track budgeting
  • Flourishing Organizational Culture
  • A Competitive Advantage

Reach out today and let us show you how to spin up your own outsourced CRM practice. Your customers are literally dying to hear about it.

patrick nantel headshot

Patrick Nantel

Patrick Nantel is Director of Partner Sales at Azamba, helping partners quickly capitalize on the opportunities in front of them.

Related articles:

CRM Launch in 5 Weeks – Get Results Fast!

CRM Launch in 5 Weeks – Get Results Fast!

The Growing Importance of CRM CRM is increasingly becoming an essential tool for businesses aiming to stay competitive. Yet, the journey to implementation is often marred by inefficient processes that lead to resource drain without yielding desired results....

4 Key Principles for CRM Success

4 Key Principles for CRM Success

Implementing CRM successfully is crucial in today’s business landscape, where 40 to 70 percent of projects are reported to fail, leading to significant time and financial losses. This stark reality underscores the importance of approaching implementation with...

The post 5 Reasons MSP’s Should Care About CRM appeared first on Azamba.

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CRM Made Easy For Partners – The Azamba Difference! http://www.azamba.com/2024/03/04/crm-made-easy-for-partners-the-azamba-difference/ Mon, 04 Mar 2024 16:40:58 +0000 https://www.azamba.com/?p=19761 The post CRM Made Easy For Partners – The Azamba Difference! appeared first on Azamba.

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CRM Made Easy For Partners – The Azamba Difference!

Simplified CRM

Every large tech company must have processes to make sales and marketing programs work. You obviously can’t have different ways of doing things all the time, so the need for process is important. But it sure can be tough for partners to navigate.

This is why we’ve made “making it easy for partners” the recurring theme of everything that we do.

We know partners have no time.

We know partners are hip-deep in details that demand their attention.

If partnering with us isn’t easy, then we’re no partners at all.

That’s why we designed our partner program, our sales motions, and our marketing programs to make things easy for partners.

Here’s how we do it:

  • We help partners find the opportunities in their install base. It takes us about 20 minutes when we work with Microsoft partners.
  • We close the sale. We know that most partners don’t have a lot of experience selling CRM systems. Which is why most partners don’t do it. We know how to close CRM sales because we’ve done it hundreds of times.
  • We invoice the way partners want. Our paper, their paper, it’s all the same to us. Does it work for our partner? That’s what we want to know.
  • We take care of all the details around implementation, onboarding, training, and ongoing support. Why? Because we know how to do it, and with our money-back guarantee we are going to make our partner look good in front of their customer.
  • We offer extended marketing support, which we perform and manage on behalf of the partner. Why? Because it makes it easier for the partner.
  • We pay on time. Because nothing makes a partner’s life easier than frictionless revenue.

Time to fess up: We have an unfair advantage when it comes to making life easier for partners.

We only sell one thing. CRM. We don’t have broad overlapping product and services portfolios.

We are not confused on our go-to-market. We sell through partners.

We get partners, and we get CRM.

If you want to seed the ground with opportunities for 2024, with barely any work, and partner with an organization that puts the partner’s needs first, then reach out today to book a call.

If you want to increase your Microsoft revenue and fatten up that bottom line, then reach out today to make it happen.

If you want to experience what it’s like to work with a partner that gets you, then let’s do this!

patrick nantel headshot

Patrick Nantel

Patrick Nantel is Director of Partner Sales at Azamba, helping partners quickly capitalize on the opportunities in front of them.

Related articles:

CRM Launch in 5 Weeks – Get Results Fast!

CRM Launch in 5 Weeks – Get Results Fast!

The Growing Importance of CRM CRM is increasingly becoming an essential tool for businesses aiming to stay competitive. Yet, the journey to implementation is often marred by inefficient processes that lead to resource drain without yielding desired results....

4 Key Principles for CRM Success

4 Key Principles for CRM Success

Implementing CRM successfully is crucial in today’s business landscape, where 40 to 70 percent of projects are reported to fail, leading to significant time and financial losses. This stark reality underscores the importance of approaching implementation with...

The post CRM Made Easy For Partners – The Azamba Difference! appeared first on Azamba.

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How Microsoft Dynamics 365 CRM is CRUSHING Salesforce http://www.azamba.com/2024/02/29/dynamics-365-crm/ Thu, 29 Feb 2024 19:41:08 +0000 https://www.azamba.com/?p=19743 The post How Microsoft Dynamics 365 CRM is CRUSHING Salesforce appeared first on Azamba.

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Choosing the right CRM is a pivotal decision for any business, especially for small to medium-sized enterprises seeking to streamline operations and enhance customer relationships. When it comes to selecting between leading CRM solutions like Salesforce and Microsoft Dynamics 365, many businesses find themselves weighing their options. Here’s why Microsoft Dynamics 365 stands out as the superior choice for those looking to make an informed decision. 

Integration with Everyday Tools

One of the standout features of Microsoft Dynamics 365 is its seamless integration with commonly used Microsoft applications, such as Outlook and Teams. This integration allows users to perform a majority of CRM-related tasks directly from these applications, without the need to switch between different platforms. For sales teams, this means accessing customer records, logging phone calls, and managing new opportunities can be done without leaving Outlook. Similarly, Teams users can easily look up information, add contacts, and manage service tickets within the same environment they use for daily communication. This level of integration streamlines workflows, making it easier for teams to adopt and utilize the CRM system effectively.

Configurability and Flexibility

Microsoft Dynamics 365 offers unparalleled flexibility through its low-code, no-code configuration options, powered by the Power Platform. This approach allows businesses to customize their CRM experience with simple drag-and-drop actions, adapting the system to meet their unique requirements without the need for expensive development resources. The platform enables organizations to respond swiftly to industry changes, market dynamics, and internal needs, ensuring they remain agile and competitive. Features like sequences further exemplify this flexibility, automating follow-up tasks and streamlining the sales process for efficiency and effectiveness.

Continuous Investment and Innovation

Microsoft’s ongoing investment in Dynamics 365 is a testament to its commitment to providing a robust, user-friendly CRM solution. Regular updates introduce new features and improvements, many of which leverage artificial intelligence to enhance functionality and user experience. This consistent innovation ensures that businesses using Dynamics 365 can adapt to the evolving digital landscape, improving their operations and customer engagement strategies without significant investments in custom development.

For small businesses in particular, Microsoft Dynamics 365 presents a compelling option. Recognizing the unique needs of smaller enterprises, a lighter version of Dynamics 365 has been developed, offering a majority of the robust features discussed at a more accessible price point. This version is designed to cater to the essential needs of small to medium-sized businesses, providing the benefits of integration, flexibility, and ongoing innovation without the complexity and cost associated with full-scale CRM systems.

Microsoft Dynamics 365 stands out as a comprehensive, flexible, and innovative CRM solution that can meet the needs of businesses of all sizes. Its seamless integration with Microsoft’s ecosystem, configurable nature, and Microsoft’s continuous investment in the platform make it a smart choice for organizations looking to leverage CRM to drive growth and efficiency.

Ready for CRM?

Sign up for our FREE implementation program for Microsoft Dynamics 365 (a $7500 value)!

With our proven ‘Crawl, Walk, Run’ methodology based on hundreds of implementations, you will successfully roll out CRM for your team – from initial orientation and system setup to streamlined forms and data management.

Secure your spot in our FREE 5-week program. Act fast, spots are limited!

Peter Wolf is the president and founder of Azamba. He has spent the last 20 years focused on helping small and medium-sized businesses become more profitable through effective and efficient usage of CRM.

His passion is blending the promise of CRM with the realities of business needs to create successful outcomes.

The post How Microsoft Dynamics 365 CRM is CRUSHING Salesforce appeared first on Azamba.

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5 Reasons Why Adding CRM to their Solution Set Makes MSP’s More Successful http://www.azamba.com/2024/02/29/5-reasons-why-adding-crm-to-their-solution-set-makes-msps-more-successful/ Thu, 29 Feb 2024 16:20:06 +0000 https://www.azamba.com/?p=19755 The post 5 Reasons Why Adding CRM to their Solution Set Makes MSP’s More Successful appeared first on Azamba.

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5 Reasons Why Adding CRM to their Solution Set Makes MSP’s More Successful

2024 will be the year of customer retention.

Many are forecasting choppy economic waters ahead so it’s incumbent for Managed Service providers to protect their business.

At Azamba, we think that partners have a golden opportunity to increase their margins while contributing to making their customers more successful!

Intrigued? Read on to see how adding CRM can make MSP’s more successful, for years to come!

1. It’s Easy!

Azamba makes it easy for partners to offer CRM to their customers because they do all the work! From closing to implementation, training, and support Azamba takes care of it all and partners reap the benefits of increased sales of licenses and services revenue for an average of 6 years!

2. Customers want it!

The forecasted CAGR for CRM is 13.9% from 2024 to 2030! Especially in a time of increasing economic headwinds, this represents a substantial market opportunity. Anecdotally, we find through our own partner engagements that a minimum of a given partner’s customers are actively thinking about CRM at any one moment. Those customers are going to have those conversations with someone. We believe that their tech partners should be at the table for them.

3. There’s no risk!

It can’t be denied. There have been a lot of failed CRM implementations since the solution first came to market and no one wants to be associated with failure. We get that. And that’s why our whole approach is based on having learned from others’ mistakes. We offer a 100% money-back guarantee for all our work. Wit this kind of incentive in place, partners can have the confidence that Azamba is showing up with great customer outcomes as our first, second, and third priority.

4. It creates additional customer loyalty!

Managed Service providers are there to serve their customers by providing an IT environment that the customer can rely on. And an MSP that can do this, and also deliver a valuable business solution that materially improves the customer’s success is operating at another level. When a straight line can be drawn from the solution facilitated by the partner, and the customer’s success then the provider has created significant business value and is less vulnerable to price pressures from competitors.

5. It’s a differentiator AND a competitive advantage!

Most MSP’s offer different variations on the same solution sets: General IT support, backup and recovery, networking, managed communications, and cybersecurity. Standing out in this very crowded field is difficult. The addition of CRM as an advertised solution will bring new customers, initially for CRM, but open to new discussions.

Azamba has been working with partners to provide CRM solutions to SMB’s across North America since 2008. In that time we have created great business outcomes for hundreds of businesses and their partners. Let’s work together to make your customers more successful while making your business more profitable!

To find out more about joining the Azamba partner community, reach out to Patrick Nantel at pnantel@azamba.com

patrick nantel headshot

Patrick Nantel

Patrick Nantel is Director of Partner Sales at Azamba, helping partners quickly capitalize on the opportunities in front of them.

Related articles:

CRM Launch in 5 Weeks – Get Results Fast!

CRM Launch in 5 Weeks – Get Results Fast!

The Growing Importance of CRM CRM is increasingly becoming an essential tool for businesses aiming to stay competitive. Yet, the journey to implementation is often marred by inefficient processes that lead to resource drain without yielding desired results....

4 Key Principles for CRM Success

4 Key Principles for CRM Success

Implementing CRM successfully is crucial in today’s business landscape, where 40 to 70 percent of projects are reported to fail, leading to significant time and financial losses. This stark reality underscores the importance of approaching implementation with...

The post 5 Reasons Why Adding CRM to their Solution Set Makes MSP’s More Successful appeared first on Azamba.

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Growing an MSP Business Through P2P: The Low-Risk Approach To Delivering Superior Business Value http://www.azamba.com/2024/02/26/growing-an-msp-business-through-p2p-the-low-risk-approach-to-delivering-superior-business-value/ Mon, 26 Feb 2024 19:30:14 +0000 https://www.azamba.com/?p=19735 The post Growing an MSP Business Through P2P: The Low-Risk Approach To Delivering Superior Business Value appeared first on Azamba.

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Growing an MSP Business Through P2P: The Low-Risk Approach To Delivering Superior Business Value

MSP’s are naturals at P2P (Partner-to-Partner) sales.

Many providers are used to teaming up with the sales teams from the vendors that they normally work with to win new opportunities and grow their customer base.

It’s in the DNA of channel organizations.

But true P2P is not that. A more intentional P2P motion is when different partner organizations team up to win opportunities that one or the other, or both, might not be able to work on without the other partner organization.

P2P is really an alliance between two partner companies with the goal of bringing new revenue to each participant, and a great solution to customers.

There’s Gold in Them (P2P) Hills!

Obviously both organizations want new revenue. The beauty of P2P is that each company brings their skills and assets to the table and achieve customer outcomes that neither would easily be able to produce on their own.

Examples of P2P abound. Here are a couple:

  • An MSP and a volume-oriented VAR go to market together. The MSP’s customers benefit from more favorable pricing on products, while the VAR’s customers can benefit from the MSP’s stronger services bench.
  • An MSP and an ISV (Independent Software Vendor) bring the ISV’s solution to the MSP’s customers. The MSP gets a new revenue stream on a solution that they would not have been able to sell themselves, while the ISV gets access to new customers.

There are lots of permutations of this model, but these two are very common.

No Risks Please, We’re MSP’s!

Another great feature of P2P is that risk management and resource allocation are optimized.

It would be too much risk for an MSP to stand up a new solution capability without a lengthy preparation period and the assembly of the sales and technical resources to work it. The other way would be to acquire an existing organization and fold their capabilities into the acquiring organization. There is a certain amount of risk associated here as well.

P2P gives both parties the confidence to work the opportunities while lowering the risk.

Lowered Cost of Sales

100% of zero dollars is not a great deal. Yet that is the margin that a lot of MSP’s are making on projects that are going on in their customer base right now.

Partnering with an ISV like Azamba changes that math.

Full Microsoft Biz Apps licensing revenue? Check.

Ongoing services revenue for the life of the customer relationship? Check.

Providing a differentiated point solution that customers genuinely want and need? Check.

Achieving all of this without tying up the sales and technical teams and distracting them from their core priorities? Check, check, and check again!

We are in a booming market for our solutions. Let’s combine forces and create new revenue streams, without risk or expensive new outlays.

patrick nantel headshot

Patrick Nantel

Patrick Nantel is Director of Partner Sales at Azamba, helping partners quickly capitalize on the opportunities in front of them.

Related articles:

CRM Launch in 5 Weeks – Get Results Fast!

CRM Launch in 5 Weeks – Get Results Fast!

The Growing Importance of CRM CRM is increasingly becoming an essential tool for businesses aiming to stay competitive. Yet, the journey to implementation is often marred by inefficient processes that lead to resource drain without yielding desired results....

4 Key Principles for CRM Success

4 Key Principles for CRM Success

Implementing CRM successfully is crucial in today’s business landscape, where 40 to 70 percent of projects are reported to fail, leading to significant time and financial losses. This stark reality underscores the importance of approaching implementation with...

The post Growing an MSP Business Through P2P: The Low-Risk Approach To Delivering Superior Business Value appeared first on Azamba.

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4 Proven Tricks to Supercharge Your CRM Success! http://www.azamba.com/2024/02/21/crm-success/ Wed, 21 Feb 2024 15:53:06 +0000 https://www.azamba.com/?p=19722 The post 4 Proven Tricks to Supercharge Your CRM Success! appeared first on Azamba.

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In today’s rapidly evolving business landscape, companies invest heavily in CRM systems to streamline their operations and enhance customer interactions. However, success in implementing a CRM isn’t guaranteed. I had a recent call from a frustrated prospect who had spent six figures and 18 months on a CRM system with little to show for it.

This prospect, a firm deeply committed to leveraging technology, had sought to automate and streamline their sales process by transitioning from spreadsheets and Outlook to a CRM. Unfortunately, the investment didn’t yield the expected results. In our conversation, it became evident that fundamental changes could have made a significant difference in their journey toward success.

Prioritize Adoption

One of the primary challenges in CRM implementation is getting team members to adopt the new system willingly. Instead of focusing solely on management goals, emphasize making the CRM user-friendly and beneficial for the sales and service teams. By ensuring the CRM simplifies their daily tasks, you pave the way for successful adoption. Encourage a cultural shift towards viewing the CRM as a tool that makes life easier and align incentive programs with sales plans to motivate teams to embrace the new system.

Start Small with a Minimum Viable Product (MVP)

Changing established habits requires a gradual approach. Rather than overwhelming your team with an extensive system, start small with an MVP that adds immediate value. This approach makes learning the system less daunting and accelerates adoption. Less is more: begin with a minimal footprint of functionality that resonates with the team. Implement training sessions that take no more than a couple of hours for users to grasp the basics.

Iterate Based on User Feedback

Open communication is essential for long-term success. Establish an ongoing dialogue with your team to gather feedback on the CRM’s performance. Create a wish list of features or improvements and implement them in regular iterations. Foster an open, honest dialogue about the system’s strengths and weaknesses, and appoint a Project Champion with firsthand experience using the CRM to guide the feedback process.

Implement a Regular Cadence for Iterations:

Consistency is key when iterating on CRM functionality. Set a regular cadence for making improvements based on user feedback. This approach not only enhances the system but also demonstrates a commitment to continuous improvement. Choose improvements that offer the most significant impact with minimal effort and showcase the CRM as a tool for the entire team, not just management, to build camaraderie.

Successful CRM implementation is not solely about technology but hinges on the adoption and satisfaction of the end-users. By prioritizing user adoption, starting small with a focused MVP, and iterating based on user feedback, companies can transform their CRM system from a management tool into a valuable asset for the entire team. This proactive and user-centric approach ensures long-term success and positive results for both the company and its CRM users.

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Peter Wolf is the president and founder of Azamba. He has spent the last 20 years focused on helping small and medium-sized businesses become more profitable through effective and efficient usage of CRM.

His passion is blending the promise of CRM with the realities of business needs to create successful outcomes.

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